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Rise of the CIO/CTO

Over the last couple of years we’re seeing the position of CIO / CTO evolve and become more strategic and have a wider influence on decisions at non-profit organizations. Why is this? If we look…

You always learn something new

Today I had the pleasure of participating and speaking at Social Media for Non Profits in DC. I spoke on Using Social Media for Non Profits. It’s always fun to share insights with an engaging…

Ways to Maximize Your Online Presence

The who, what, where, why and when of maximizing your nonprofit’s online presence! What are we talking about? Ways your nonprofit can maximize its online presence! Why is maximizing your online presence important? There are…

A New Targeting Strategy: Hyper-Peer

The next powerful wave in social marketing involves marshaling the influence of your existing connections to more effectively engage new audiences with your messages. This strategy utilizes available information about social connections and interests of…

One user experience to unite them all

National MS Society’s mission is to mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. Charity Dynamics helped realize this mission with a custom…

Calvin College’s Sponsor a Square Inch Campaign

Guestblog written by Amanda Greenhoe, Coordinator of Development Communications and Marketing, Calvin College In 2009, an interactive fundraising website started saving the rainforest. Conservation International’s Protect an Acre campaign featured a rainforest map, of which…