Tuesday
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Optimize your #Giving Tuesday

The holidays may seem like they’re far away, but as you well know they’ll sneak up on you! The holiday season brings about two very significant fundraising occurrences; End-of-Year campaigns and #GivingTuesday. While a savvy…

Rise of the CIO/CTO

Over the last couple of years we’re seeing the position of CIO / CTO evolve and become more strategic and have a wider influence on decisions at non-profit organizations. Why is this? If we look…

You always learn something new

Today I had the pleasure of participating and speaking at Social Media for Non Profits in DC. I spoke on Using Social Media for Non Profits. It’s always fun to share insights with an engaging…

Ways to Maximize Your Online Presence

The who, what, where, why and when of maximizing your nonprofit’s online presence! What are we talking about? Ways your nonprofit can maximize its online presence! Why is maximizing your online presence important? There are…

A New Targeting Strategy: Hyper-Peer

The next powerful wave in social marketing involves marshaling the influence of your existing connections to more effectively engage new audiences with your messages. This strategy utilizes available information about social connections and interests of…